Introducing Dragon CDP

In today's rapidly changing consumer landscape, understanding customer needs and personalizing experiences is crucial for increasing repeat purchases, organic reach, and fostering long-term customer relationships at an optimal cost. Beyond collecting behavioral data to offer targeted promotions and enhance customer value, DPoint empowers businesses to create personalized customer journeys, transforming one-time customers into loyal advocates.

- Membership program design system
- Member segmentation system for a 360-degree customer view
- Extensive interactive activity design toolkit
- Membership program management tool
- Multi-channel interaction solution and member ecosystem In-depth customer reports to optimize customer care and convert casual customers into loyal ones. The DPoint app (DPoint Platform) provides SMEs with a tailored loyalty system. Enhance customer care and engagement through loyalty programs, voucher delivery, reminder notifications, platform voucher listings, and thousands of interactive activities on the DPoint app for points redemption.

DPoint helps businesses collect and manage customer data from various touch points such as games, lucky spins, and promotions. The program is updated for each campaign and cycle to create a clear customer profile and segment customers based on behavior and spending habits. This enables businesses to easily implement loyalty programs and deliver targeted messages, improving personalization and customer satisfaction. Additionally, DPoint provides in-depth reports to measure campaign performance across channels. Businesses can actively monitor all campaigns on a detailed dashboard and strengthen customer connections by expanding rewards and promoting points redemption programs.

Empowering businesses to build stronger customer connections. DPoint provides the tools to create and manage successful membership programs.

DPoint provides a range of solutions to suit your business needs. The implementation process and features vary depending on the package you select.

• DPoint Lite: Immediate deployment within 30 minutes, allowing customers to start using the system right away for operations, voucher sending, and customer care.
• DPoint Core: Deployment takes approximately 2 working hours, with a 45-minute training session, enabling customers to immediately operate the system in their stores.
• DPoint Prime: Deployment takes 2 working days, with customized branding and design printing sent one week after the loyalty program is finalized for loyal customers.