CEM

• Develop a dedicated Nutipoint landing page and integrate it into the Dpoint app, offering features such as:
• Earn points for rewards, register and level up your membership.
• Manage your personal information, transfer points, redeem rewards, etc
• Refer a friend to earn bonus points -Find the nearest store with our store locator.
• Keep track of your points, rewards, and transaction history.
• Engage in exciting campaigns like the Lucky Spin game to win prizes.

• Launch the Strongbow loyalty program on the Dpoint platform using ChillKoin, offering customers exciting new rewards.
• Utilize the Dpoint platform to manage customer data, including purchase behavior analysis and personalized marketing.
• Implement cutting-edge OCR technology, allowing customers to easily earn points by scanning their receipts. OCR also enables customers to check in and earn rewards for trying new products.

• Successfully developed the Merries Kid Club app for loyal customers on both web and mobile platforms Key features include:
• Member management & Ranking
• Automated and personalized marketing activities
• Product and promotion catalog management
• QR code product management
• Data management system
• SMS & Email, app notifications
• Invite friends to join

• Brings reward programs online with the Dpoint Web and mobile app, making it easy for customers to redeem rewards and enjoy promotions.
• Optimizes customer data management to create a detailed customer profile and inform strategic business decisions.

Creates a loyalty program and customer data platform that integrates with the Global Outlet app, offering:

• Distributors can directly access new product launches, promotions, and golden shopping hours.
• Helps Unilever reach distributors on a large scale.
• As of December 2020, 1/3 of stores use the App and the revenue generated by Key Accounts has tripled the 2020 KPI.
• The marketing team has been using the software for most events requiring data collection (brands:Lifebuoy, Sunsilk, VIM, CIF).
• Provides 360-degree customer data (Online to Offline, from Marketing to Service).

• Provides an app for both distributors and gypsum installers to help Vinh Tuong manage loyal customers through mobile bill payments.

• The core loyalty program system includes: promotion notifications, point management, reward redemption management, gift management, and games.

• Successfully launched the loyalty program system in December 2020 – 90% of gypsum installers use the loyalty app and contributed to a 30% revenue growth in 2020.

• The Sales & Marketing team is using the app to interact with distributors and gypsum installers (1,300 distributors, 11,000 installers have joined the system and 400,000 invoices have been exchanged).

• Gamification is a very successful factor in helping gypsum installers connect with the brand